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Grand Theft Auto 4 has been announced as a Guinness World Record holder for two categories: Highest Grossing Video Game in 24 Hours, and Highest Revenue Generated by an Entertainment Product in 24 Hours.

GTA 4 recorded a total of 3.6 million unit sales worldwide on its first day, which totals to roughly US$ 310 million in revenues. By comparison, Bungie’s Halo 3, the previous record holder, earned around US$ 170 million on its first day. It’s not just within gaming that GTA 4 reigns as king for that matter - its first-day sales records also beat out Spidey and Potter’s latest movie and books sales, respectively:

* Fastest-selling theatrical movie in 24 hours: Spider-Man 3 at US$ 60 million
* Fastest-selling book in 24 hours: Harry Potter & The Deathly Hallows at US$ 220 million

Technical issues and controversy aside, you can’t deny that Grand Theft Auto 4 has already left its mark on the entertainment industry. Check back again in case we receive any further related news.

Via QJ.net