Wii sales to hit 100 million in 2012
21 01 2008Japanese market analyst Yuta Sakurai is convinced that by the year 2012, Nintendo would have sold 100 million Wii units across the world. Credit that to the market-expanding innovations that Nintendo boss Satoru Iwata and his team implemented.
“Around 80 per cent of Wii consoles are in family living rooms,” says Sakurai. “The company has managed to embed the system in people’s lifestyles.”
The Nomura Securities analyst concludes that the key for Nintendo to preserve its momentum is for them to keep on dishing out innovations that will keep their machine’s novelty factor high.
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