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SCEA Marketing Senior Vice President Peter Dille himself made a post on the PlayStation Blog to announce the largest ever advertising campaign for a hardware platform, all to support the Sony PlayStation 3 and the release of its US$ 399 40GB model. As a start, Sony is dishing out TV ads that showcase the PS3’s features.

“We wanted to move beyond the ‘power’ message with a more high-energy, entertainment driven focus for the PS3,”

He continued, “The games are here, the price point is now $399 and we wanted to make the news loud and clear.” Of course, it’s not all about the games, because Dille promised a strong push behind the PS3’s Blu-ray movie capability and the PlayStation Network.

Now, here are (in my opinion) some fantastic Sony adverts:

Based on a tip we picked up from Thomas k., it looks like the PSP Slim’s TV tuner attachment has been hacked to work on the PSP Phat. According to Thomas, he uncovered this possibility by way of a video demonstration and of a tutorial found on the web. We’ll be posting the video first to give you an idea of how the hack looks:

http://www.youtube.com/watch?v=zaKRgmHJSIA&eurl=/

Thomas was also kind enough to explain part of the tutorial, which was originally written in Japanese:

The tutorial says that we have to get the mentioned files from a dump of the firmware update (since in the phat PSP they are not installed) and throw in the flash0 memory. And the last file vshmain.prx should be hex edited to hack the “Network Update” icon on the XMB to activate the 1seg tunner.

While Thomas was unable to fully confirm the hack for himself (No tuner or air signals in Brazil), he stated that a fellow Brazilian living in Japan reports that the hack works, although the Phat has poorer reception than the Slim.

Our tipster further noted that he has also translated the Japanese 1seg hack tutorial into Brazilian Portuguese and posted it at the Brazilian Orkut community site. Those interested in checking out Thomas’ full tutorial instructions can visit the site via the Read link provided below.

Read