Sony release new PS3 adverts, - TV

2 11 2007

SCEA Marketing Senior Vice President Peter Dille himself made a post on the PlayStation Blog to announce the largest ever advertising campaign for a hardware platform, all to support the Sony PlayStation 3 and the release of its US$ 399 40GB model. As a start, Sony is dishing out TV ads that showcase the PS3’s features.

“We wanted to move beyond the ‘power’ message with a more high-energy, entertainment driven focus for the PS3,”

He continued, “The games are here, the price point is now $399 and we wanted to make the news loud and clear.” Of course, it’s not all about the games, because Dille promised a strong push behind the PS3’s Blu-ray movie capability and the PlayStation Network.

Now, here are (in my opinion) some fantastic Sony adverts:

 

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